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Latest news - May 2010

PRESS RELEASE: Casio Partners with The Barcode Warehouse to Deliver Best in Class Mobility Solutions

Newark, Nottinghamshire UK: 5 May, 2010 – The Barcode Warehouse, one of the UK’s leading data capture solution providers has today announced a partnership with Casio Electronics Co. Ltd to provide the complete range of Casio mobile technology and data capture devices to expand its customer offering.

“In recent months we’ve experienced huge demand for Casio products from our customers, particularly for applications in parking enforcement and retail,” commented Clive Fearn, Marketing Director at The Barcode Warehouse.  “As a business we are focussed on providing our customers with the very latest technology and helping them to find hardware that exactly meets their data capture requirements.  With a broad range of products available, Casio can help us to match these needs.” 

Casio’s range of hand held mobile computers combine the latest image capture and communication technologies in a rugged and ergonomic design to help organisations improve their operational efficiency, reduce paper based processes and minimise costs.   In recent months three new devices have been added to the Casio portfolio, the DT-X7, DT-X30 and the IT-800, to meet ever changing market demand.   

“Casio is integrating its own exciting technology into the new mobile data capture devices and is consistently testing the boundaries of ruggedness to deliver best in class hardware,” continued Fearn.  “The latest IT-800 mobile computer is equipped with Casio’s own Blanview® LCD screen technology that offers better light transmission for improved readability in all lighting conditions while actually reducing backlight power consumption.  In addition the screen also boasts up to ten times more shock resistance when compared with its predecessors.  Finally Casio’s existing success in consumer digital photography is also being drawn on to integrate industry leading imaging technology into all of its hardware, which we are delighted to be able to offer to our customers.”

“We hope that our partnership with The Barcode Warehouse will help us to develop our reach and improve market awareness for Casio products within the UK enterprise mobility space,” stated Guy Boxall, Divisional Manager – Mobile Technology Division, Casio.  “Not only does The Barcode Warehouse have an exceptionally experienced and dedicated solution sales team to help end users find and deploy mobile solutions that are a best fit for their business, it also offers end users the ability to buy Casio products directly through The Barcode Warehouse’s industry leading website.” 

About Casio:
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year. News and product information from Casio is available at www.casio.co.uk/mobile