Latest news - October 2010

Panasonic and The Barcode Warehouse Partner

Newark, Nottinghamshire, UK: 5 October, 2010 – The Barcode Warehouse today announced a partnership with Panasonic which will allow The Barcode Warehouse to add the range of Panasonic Toughbooks to its enterprise mobility solutions portfolio.

“It is a testament to the growing awareness of our market leading position as an enterprise mobility solutions provider, that Panasonic approached us to discuss moving our existing relationship to a more formal basis,” explained Clive Fearn, Marketing Director for The Barcode Warehouse. 

“Our partnership with Panasonic, which covers the UK and Ireland, is very important as it complements our unbiased approach to seeking the best hardware and software solution for our customers across their entire business,” continued Fearn.  “Panasonic Toughbooks give us the ability to deliver mobile devices from non-rugged consumer grade phones and rugged PDAs, all the way to the other end of the spectrum for rugged laptops which is exactly where Panasonic sit.”

Together, Panasonic and The Barcode Warehouse will be well positioned to meet the growing demand for various types of mobile devices within the same organisation.  Increasingly a single customer will have many diverse application areas and operational requirements resulting in its employees having differing requirements from a mobile device.  For example, the mobility needs of a manager or sales person are totally different to those of a mobile field engineer.  

“We will be able to leverage The Barcode Warehouse’s extensive enterprise mobility expertise, gained through the support of 50,000 mobile devices under its managed service offering, to extend the market reach of our Toughbooks,” added Jon Francis, UK Channel Sales Manager, Panasonic.  “Together we will be able to meet the increasing demands of mobile professionals who need the ability to access multiple applications and large amounts of data, regardless of their location.”

The Barcode Warehouse will initially target the field mobility and healthcare sectors as it is in these markets that the Panasonic Toughbooks stand out from perceived competitive products. 

To withstand the rigours of field mobility applications, the Panasonic Toughbooks have a high IP rating - ensuring robustness to dust and water ingression, an impressive drop specification - their magnesium alloy casing is harder than plastic, a larger screen which has the ability to react to different light conditions making it easy to read, are light and therefore easy to carry and have excellent wireless connectivity capability. 

The Panasonic Toughbook CF-H1 Mobile Clinical Assistant has been specifically designed for the healthcare marketplace.  It is easy to clean and disinfect and therefore easily sanitised against infection, ensuring that it meets hospital safety certifications.   

“Our ability to offer Panasonic’s market leading highly ruggedised mobile devices as an integral component of our enterprise mobility solutions, enables us to build on our reputation for delivering tailored hardware and software solutions that exactly meet the individual mobility needs of our customers,” concluded Fearn.  “By continuing to partner with the leading hardware manufacturers we are able to ensure the mobility solutions we offer are fit for purpose and therefore deliver value for money and tangible ROI for our customers,” concluded Fearn.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at